Bodog Affiliate Newsletter - January 2009

The New Affiliate Newsletter is going into its fourth month of publication and you can look forward to many improvements over the next few months. We hope you find the information provided is useful in improving your bottom line.

Get Ready! Your biggest acquisition day of the year is coming up! The Kentucky Derby will take place on May 2 and there is plenty of time to optimize for your traffic.

We already have a ton of great Racebook resources available on our affiliate site and the special Kentucky Derby creative will be ready in a couple of weeks.

Visit our resource page and make sure you are ready to capture all of the potential signups with the tools we have available for you.

Check back with us for promotions leading up to the big day!

A quick note about player payouts:

Some affiliates have inquired about our player payout timeframes. We are happy to report that, for the past several months, we have regained our position as one of the fastest paying operators in the industry with payments being processed in 24 hours and players receiving them shortly there after.

Current Promotions

Sportsbook:
Bodog Sportsbook

March Madness ends today with the National Championship game being played in Detroit, MI. Today is the last chance to get your players wagering on one of the biggest days of the year and we don’t want you to miss out. Check out our Championship game odds at: http://sports.bodoglife.com/sports-betting/ncaa-college-basketball.jsp

NBA season continues: Our Ten Up Tuesdays Promo ends April 14. Bet on a Tuesday NBA game and get $10 free!

Baseball is here! The Major League Baseball season is underway and with almost 2,500 games in the mix, earning potential is endless.

Our basketball parlay promotion was so successful that we’ve decided to extend it to our MLB bettors. This is a great profit making option, so keep a close eye on the promotions site.

Casino:
Bodog Casino

Want Flash Casino games on your sites? In case you haven’t heard yet, our partners now have the ability to embed our flash Casino games directly into their web pages. Please contact us for instructions.

Casino skill games:Casino games aren’t always all about luck; some require a great deal of skill to master. At Bodog, we have all of the most popular skill games available. Get your players playing our most popular skills games and earn some extra coin! More details.

Poker:
Bodog Poker

Flight Club: Bodog Flight Club takes to the skies again. Next stop, New Orleans! May 17 – 20, WSOP* Circuit Event - Harrah's, New Orleans, LA.

On Monday, April 20 at 9pm ET we will be giving away two guaranteed seats to this event. Qualifiers start for as little as $1, which is a great value for your players! More details.

Instant Play: A reminder that Bodog has released its all new Mac compatible, web-based, Instant Play Poker Room. Media pundits are predicting an increase in Mac computer sales for the month of April so don’t delay and start getting the message out about our new Instant play poker. More details.

Affiliate Corner

This month’s Question is regarding Traffic.

Q: I have many pages on my site that direct to Bodog. What is typically the best converting page that I should really focus on?

A: Statistics show most affiliate referrals to our site come from Bodog review pages created by our affiliates.

Players that read good quality reviews tend to be drawn to clicking through to our site and convert better as they’ve been pre sold by the affiliate.

Some tips:

Know your traffic!

  • If you rank well for the word “bonus” then be sure to talk about our bonuses on your review page.
  • Have strong calls to action on your review page.
  • Keep the right balance between providing the user with content, but not too much.
  • Ensure that the content is laid out in an easy to read manner. Quick bullets are easy to read; where as long paragraphs are daunting to the user.
  • Have a few key selling points about the program that you are reviewing, for example with Bodog you can promote:
    • Best customer service in the industry.
    • Bodog has 14+ years of security and trust with no missed payouts.
    • Multiple products, one account.

If you have any questions, or want some feedback on your reviews, do not hesitate to contact us!

Bodog Affiliate Team
w: bodogaffiliatelife.com
e: affiliates@bodoglife.com